Adrian Frutiger. Type, Sign, Symbol. With contributions by Maurice Besset, Emil Ruder, and Hans Rudolf Schneebeli. First edition, 4to, 151 pages, illustrations (some colour), 26 X 27cm, Zurich: ABC Edition .
Text in English, French and German. Profusely illustrated. White paper-covered boards, titled in black. Orange dust-jacket, titled and decorated in black. A fine copy.
Contents: Why new typefaces? The nature of sanserif and the significance of Univers (E.Ruder). Why Univers was designed and how it developed New possibilities for designers Typefaces and printing techniques: Meridien Constructivism in type design: on Serifa (E.Ruder) On the planning of a typeface: Serifa as example New techniques, new craftsmanship. Type as a worldwide means of communication. The graphology of the centuries: Specific phototype faces for offset and gravure; Typewriter composition as a new possibility; Univers on the IBM Composer; Type recognised by the computer; OCR-B: a typeface for the automatic (optical) reading of texts; The computer as aid to drawing; The limits of the automatic modification of typefaces; Typefaces and their legibility; Type in the environment and in architecture; Lettering for the Paris Metro; The EDG-GDF alphabet; Lettering system for Paris (Charles de Gaulle) airport; Digital typeface design for movable indicators; Script of foreign cultures; Can the the sacred script of India be modernised? Symbolic exppression through the transformation of a sign; Symbols of western dualism; Artistic creation with matter and light.